October 12, 2024

[GIST] Oyo State, THX 22 Foundation train youths on digital skills 

[GIST] Oyo State, THX 22 Foundation train youths on digital skills 

The Guardian Nigeria News – Nigeria and World News https://ift.tt/BHuzhXA

Over 3,000 youths have been trained in digital skills in Oyo State during a two-day pro­gramme tagged the ‘Digital Revolution: Empowerment For The Global Economy.’

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[GIST] Harris stars on Vogue cover as 'candidate for our times'

[GIST] Harris stars on Vogue cover as 'candidate for our times'

The Guardian Nigeria News – Nigeria and World News https://ift.tt/EhvwcF1

US Vice President and Democratic White House hopeful Kamala Harris appeared on the cover of Vogue magazine Friday, with the style bible calling her a "candidate for our times." A cover shot by celebrity photographer Annie Leibovitz captured the 59-year-old in a chocolate-colored suit and a silk blouse, seated in an armchair. A long article […]

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October 11, 2024

[GIST] WHO, NAS seek conducive workplace for mental health

[GIST] WHO, NAS seek conducive workplace for mental health

The Guardian Nigeria News – Nigeria and World News

National Association of Seadogs (Pyrates Confraternity), Sahara Deck (Abuja Municipal), yesterday, called on the Federal Government to make the workplace conducive to address mental health issues.

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[GIST] Abiodun launches sale of subsidised FG rice in Ogun

[GIST] Abiodun launches sale of subsidised FG rice in Ogun

The Guardian Nigeria News – Nigeria and World News https://ift.tt/AzXyJDS

The Ogun State Governor, Prince Dapo Abiodun, launched the sale of subsidised rice on Thursday, as he disclosed that his administration will soon begin implementing the sale of other foodstuffs across the twenty local government areas of the state. Abiodun noted that the implementation of the scheme across the state would help deepen the reach […]

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October 10, 2024

 A Veteran Nightlife Connoisseur and Esteemed Show Promoter, Amplified Ent. Signs Multi-Million Naira Ambassador Deal with D’Usse, a Bacardi NG Subsidiary

A Veteran Nightlife Connoisseur and Esteemed Show Promoter, Amplified Ent. Signs Multi-Million Naira Ambassador Deal with D’Usse, a Bacardi NG Subsidiary

 







 D’Usse Cognac, a premium brand under Bacardi NG, and Amplified Entertainment, one of Nigeria’s top show promoters and nightlife enthusiasts, have inked a multi-million-naira pact in a ground-breaking collaboration. Through this one-year exclusive ambassadorial deal, Amplified Ent. will represent D’Usse Cognac; this strategic partnership is anticipated to improve Nigeria’s entertainment and leisure scenes.

With a strong reputation in the Nigerian entertainment sector, Amplified Ent. is well-known for its creative methods of promoting music and organizing exciting events. Renowned for its long-standing commitment to Nigeria’s nightlife lifestyles, Amplified Ent. a distinguished event promoter is well-established in major cities with a close relationship with the nightlife scene.


The company has made significant progress with this new agreement with D’Usse Cognac, which positions it as the face of an upscale global brand. “Amplified Ent. will promote D’Usse Cognac at prestigious events, invite-only parties, and premium activations as part of the one-year ambassadorial deal, which will raise the brand’s profile and appeal in Nigeria” a leading figure in Nigeria’s nightlife and events landscape, Amplified Ent. noted.

“Through this collaboration, Amplified Ent. will spearhead D’Usse Cognac’s marketing initiatives, generate discussion about the company’s products at significant events, and bolster the brand’s recognition among Nigeria’s youthful, upwardly mobile populace.” Amplified added.

It is anticipated that the partnership, in which Amplified Entertainment would represent D’Usse Cognac in Nigeria, will be advantageous to both parties, as they will draw on their respective advantages to push the frontiers of entertainment and brand representation.


This agreement indicates a growing trend in Nigeria where foreig

n firms work more with regional entertainment heavyweights to support their expansion. The choice made by Bacardi NG to appoint Amplified Entertainment as the D’Usse Cognac ambassador demonstrates the faith that international companies have in Nigerian talent to lead brand growth in the biggest economy in Africa.

The potential of this collaboration excites both parties. This collaboration with D’usse Cognac offers Amplified Ent. the chance to solidify its position as the industry leader in Nigerian entertainment additionally bringing in new revenue. D’Usse sees the agreement as a way to reach Nigeria’s young, entertainment-focused audience and elevate the brand further.

This alliance holds great significance for both D’Usse and Amplified Entertainment, and if preliminary signs are any guide, it is expected to be a huge success.

[GIST] ‘ACTs remain  effective drugs for malaria treatment’

[GIST] ‘ACTs remain effective drugs for malaria treatment’

The Guardian Nigeria News – Nigeria and World News

The National Malaria Elimination Programme (NMEP) of the Federal Ministry of Health has said that Artemisinin-based combination therapies (ACTs) remain the most effective drugs for the treatment of malaria in the country.

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[GIST] Sales of Justin Bieber’s 'Lonely' surge after Diddy's arrest

[GIST] Sales of Justin Bieber’s 'Lonely' surge after Diddy's arrest

The Guardian Nigeria News – Nigeria and World News

Justin Bieber's song "Lonely" has seen a boost in sales, and it's not just because of its touching message. After music mogul Sean "Diddy" Combs was arrested on sex trafficking charges, the 2021 hit has experienced a 1,400% increase in sales within days, according to Forbes. Bieber, who is now 30, is reportedly feeling unsettled […]

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